The proposed project Garden Spot would convert the non-advertisement side of billboards throughout New York City to suspended gardens. This won TODO Design and Das Studio won a first place award at the international Design Awards Land and Sea Competition.

We propose to enlist these structural resources for community improvement and to seed landscapes in the sky. Billboards are designed as monological messages aimed at a target audience zipping past in cars in a defined direction, such as a one way street. As the flip sides of the billboards are not designed to market to a pedestrian, community scaled audience, we propose to exploit them to provide community gardens in the sky, a place for nature to take root and provide relief to the community. Our proposal encourages dialogue with the local residents without interfering with the target, drive-by audience at the same time that it greens the city. These gardens work to offset the carbon footprint of the passing vehicles. We consider it akin to planting an urban tree, only that these gardens will allow for a diversity of planting that can be tailored to local fauna and climate.